Daleel integrates Binance to expand digital asset access in MENA

Dubai, UAE – Daleel is excited to announce a groundbreaking partnership with Binance, the world’s largest cryptocurrency exchange, marking a major milestone for financial innovation in the Middle East. Through the Binance Link Program, Daleel now integrates and showcases top cryptocurrency products directly within its personalized financial marketplace. This makes Daleel the first platform in the region to present digital assets alongside traditional financial services such as credit cards, loans, and mortgages, giving users a seamless way to explore a wider range of financial options.

The addition of Binance’s crypto offerings reflects growing demand for digital assets in the Middle East, particularly in markets like the UAE where adoption rates are among the highest globally. Daleel’s CEO, PK Shrivastava, said the partnership strengthens the company’s mission to bridge the gap between conventional finance and digital innovation, giving users transparent, side‑by‑side comparisons that empower smarter decisions.

Tameem Al Moosawi, General Manager of Binance Bahrain, noted that integrating crypto into a mainstream financial marketplace helps further legitimize digital assets as part of everyday financial decision‑making.

This collaboration underscores Daleel’s commitment to expanding its offerings based on genuine consumer insights and paves the way for future enhancements in the platform’s digital asset ecosystem.